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You may have a great inbound marketing plan in mind, but have you set goals? Have you decided exactly how to measure the success of every effort you or your team are putting in? 

Creating them can be difficult at times, but it's essential to align marketing goals with business goals in order to get buy-in from the team and to figure out what metrics are needed to track them. 

By setting goals that are specific, measurable, attainable, realistic, and time-bound (SMART), you and your team will know exactly what you are working towards - with no questions. 

First, to know what a good goal looks like, we should start with poorly-defined goals.

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